Dominique Labelle

Project manager
Montreal office


Specialized in tourism, Dominique Labelle has more than 20 years of experience in international business development for various renowned organizations and institutions. She has developed a solid expertise in project management, development of partnerships and strategic alliances, sponsorship activation, event marketing, production and event organization.

Dominique is a project manager at ATPI Canada and works on the marketing of the Olympic Games for the country, specifically in ticketing management.

In addition to having worked in the direction of international business development for the hotel chain Gouverneur, Tourisme Montréal and Alliance de l’Industrie Touristique, Dominique founded Label Marketing Touristique. This company allowed her to act as a consultant for several clients such as Téléfilm Canada, Région Frontenac Mégantic, Auberge Godefroy, Hôtellerie Champêtre, Auberge du Château Bromont, la Canadian Tourism Commission, l’Association des propriétaires d’autobus du Québec (APAQ), MCI Canada, Just for Laughs and many others.

Finally, Dominique has had the privilege of teaching a hotel management class at the Institut de Tourisme et d’Hôtellerie du Québec (ITHQ), as well as carrying out an international cooperation mandate in a tea plantation in Sri Lanka, as an agro-tourism consultant.


Which travel destination has impressed you the most and why? Travel is my passion. I have visited 56 countries and they have all marked me by their cultural, historical and geographical identity. My most recent favorites: over 10,000 km and 6 time zones, crossing Russia and China aboard the Transiberian, and walking 900 KM on the le Chemin de Compostelle.

Which travel destination do you dream of and why? Travel the Eastern European countries by car or train. Even though they may look alike, because of their past, they have a specific personality and offer a variety of landscapes and experiences.

Which Olympic discipline appeals to you the most and why? Alpine skiing, all disciplines combined. In addition to the stress of the competitions, skiers have to face varied and unexpected snow conditions and comply with them every time. I admire their composure and their ability to adapt.

What do you prefer most in events and why? The diversity, the unexpected and the opportunities that come up every time. Every event is an adventure and requires adaptation until the last minute. Another way to travel!

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