Rita Dada is an accomplished Customer Experience professional and airport operations support team member, with 17+ years in the airline industry, travel agency and travel tech, and BPO sectors. She has a proven track record in leading customer service teams, contact center teams, and regulatory case management across domestic and international markets. Rita is an expert in handling complex customer escalations, legal disputes, and government compliance (CTA, DOT, APPR).

She has a strong leadership in team management, training and coaching, and driving service quality improvements. Rita also has a deep technical proficiency with industry tools: GDS/CRS systems (Amadeus, Sabre, Radixx), CRM platforms (Salesforce, Zendesk, Freshdesk), and analytics tools (Looker, Calabrio). She is recognized for success in process improvement, dispute resolution, and cross-functional collaboration with legal, finance, and network teams. An effective communicator and strategic thinker with a commitment to enhancing customer satisfaction, regulatory compliance, and operational excellence